Retail Promotion

CLIENT:
Microsoft

PROJECT:
Xbox 360 GWP Custom Wristband

STORY:
This project combined custom product development with cause marketing and a retail promotion. Sunrise created the wristbands and point of sale boxes that were placed on the counters of Best Buy locations throughout the country. For a $1 donation to the Boys and Girls Club of America, customers received an Xbox One wristband. Sunrise designed the wristband and specialty point of sale packaging exclusively for this special partnership.