Sunrise started as a humble screen-print company in 1976, when designs were big, bold and loaded with glitter. Embroidery and screen-print services were the bread and butter of the company until 1997 when Sunrise merged with LCM Apparel. At that time Sunrise expanded its global sourcing network and added advertising specialty items to its portfolio.
 
By 2003 Sunrise was delivering end-to-end branded merchandise solutions to its growing client list and formally changed its name to Sunrise Identity. Today Sunrise Identity remains a closely-held, private, family-owned business that delivers comprehensive branded merchandise solutions like custom apparel, service awards and recognition, B2B e-commerce company stores, graphic design and print management, product design, direct import, distribution and fulfillment.