Custom Product Development

CLIENT:
Pure Storage

PROJECT:
Pure Storage Custom Backpack

STORY:
Pure Storage was looking for a retail-like, high end backpack they could use to thank and motivate their internal teams, partners and customers. They were looking for more than what was available from ‘off the shelf’ backpack companies but even after raising their budget to $100 a bag, they couldn’t find what they really wanted.

Sunrise Identity took a totally different route and designed a one-of-a-kind, custom back pack that offered more branding capabilities, better material and more functionality, specifically tailored to their customer’s needs. Each component on this backpack was hand selected, manually built and a complete reflection of the Pure Storage brand. From front panel sublimation, to custom zipper pulls and color matched fabric, the aesthetics match the functionality perfectly. The order was for 1,000 units and the bag came in under $40 saving our customer $60,000 from their initial request.