Custom Product Development

CLIENT:
Pernod Ricard USA

PROJECT:
Absolut Vodka Ornaments Gift with Purchase Offer

STORY:
Absolut was looking to design and manufacture a mini Absolut bottle shaped ornament that emulated the Absolut bottle case that was already in the marketplace. This ornament was to be tied around the neck of the bottle and act as a gift with purchase. 

Measurable Objectives: By offering a gift with purchase, Absolut flavors and products would inevitably fly off the shelves, making it the #1 purchased Vodka within the nine states that bought into the program. 

Value Added: We presented the design, produced the mold and manufactured the ornament along with the ribbon at our Chinese factory, shipped all ornaments to Sunrise Identity warehouse, kitted the specific amount of ornaments to be dispersed to each distributor, all the while staying within their $1.05 budget per item and using only socially responsible factories to ensure the safety of materials.