work_large_NokiaBox.jpg

Limited Edition Custom Kit

CLIENT:
Nokia

PROJECT:
Black Friday Gift Box

STORY:
T-Mobile and Nokia approached Sunrise Identity to come up with a concept for an employee appreciation gift to all T-Mobile corporate and branded stores. We worked closely with T-Mobile associates and developed a kit that was designed not only as a holiday gift but also to promote the launch of Nokia’s new Lumia device. The box included various accessories and snacks to keep employees energized through the tough shopping period and remind themselves about Nokia, their new device and the Windows Phone 8 incentive program. Sunrise Identity sourced all products and boxes were kitted and distributed from our warehouse to 3,000 store locations.