Custom Product Development

CLIENT:
Microsoft Bing

PROJECT:
Surprise and Delight Kits

STORY:
Q: What was the objective?
A: To “wow” special clients with a touch of the Bing
experience

Q: How did you solve their problem? What kind of solution did you come up with?
A: Understanding the end user demographic was a key element to this project. Sunrise created a collection of products that relate to the lifestyle of Bing’s VIP clients, working professionals who travel frequently. Unique decoration methods and branding turned traditional items into fun, unique gifts. Specialty packaging like the attaché case, color-coordinated filler and custom satin ribbon pulled everything together into a cohesive package.