Interactive Marketing

CLIENT:
New York Knicks – National Basketball Association

PROJECT:
Interactive Fan T-shirt Giveaway

STORY:
Sunrise Identity utilized R-Evolution Technology to engage and activate their fan base though the use of interactive Merchandise. 

The technology allowed the Knicks to create a One To One relationship with the recipient of the merchandise. The Knicks can now communicate on an on-going basis with these fans, thus providing ROI to the promotion. 

INTERACTIVE MERCHANDISE:

  • Go Beyond Static
  • Expect More From Your Merchandise
  • Reach Millions of Mobile Fans
  • Engage & Activate Your Fan Base
  • Accelerate Your Social Media
  • Extend Your Promotional Reach
  • Interactive Apparel