Custom Product Development

CLIENT:
Kabam

PROJECT:
Blast Zone Launch

STORY:
Q: What was the objective?
A: To introduce a new mobile game to partners at digital game stores like Apple iTunes, Google Play and Amazon.com.

Q: How did you solve their problem? What kind of solution did you come up with?
A: Sunrise collaborated with a premier bakery to create cake pops that were molded to replicate the bombs featured in the game Blast Zone. Each kit included cake pops, Kabam business cards and marketing collateral for the game. The boxes were designed to protect the treats and provide additional branding space. This quick-turn project was a “blast” for all involved!