Custom Product Development
Sunrise worked with Ketchum, an agency, to produce a custom box to house Gillette products for the Patriot’s. The goal was to place these kits into Patriots lockers for their October 25th game to promote the new Gillette deodorant and razor. A custom wood stained box was made to house a foam cut out piece that held 2 sticks of the new deodorant, 1 razor, a place for accessories and a ring. The box was then personalized with the last name and number of each player on an engraved metal plate.